Knowing your audience is at the centre of sales and marketing and so collecting data on customers and prospects is critical to the sales and marketing game. The more you know about your customers and prospective customers, the easier it is to target them for advertisements, and the more you can tailor your product [...]
In an ultra-competitive context, the use of new tools—most often computer-based—is an indispensable aspect of sales strategy. Firms use the data that the tools generate to manage different aspects of the business effectively. Of course, this falls within the scope of the various data protection regulations and raises questions about individual rights. A works [...]
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