Does ‘consent or pay’ comply with the GDPR’s concept of freely given consent? European regulators weigh in on digital advertising’s most contentious topic.
Late last year, following half a decade of legal debate and enforcement, Meta started offering EU-based Facebook and Instagram users a paid subscription tier without behavioural advertising. With stricter data protection requirements hitting ad revenues, companies are seeking new ways to monetise personal data. Under “consent or pay”, users must pay a monthly fee [...]